Best Moments from Hit the Stage 4

Hit the Stage 4 was another successful event in the city! Although it had to be postponed due to the hurricane, we jumped right back into the swing of things the following week and got it accomplished. HTS4 went down on October 5th, and below you can check out all of the details!

Returning artists came to compete for the prizes, as our sponsors have added more to the earnings. We also brought in new vendors that served sweets all night long! We had another fun suprise during the evening for the audience with an intermission of hip hop trivia!

Read more below!

Music by @DjBeelow

Shout out to our sponsors @SlimUniversity, @KeysForYourDreams, @A1LenzProductions, @ForbesVisuals, @InsideChef, @5ChancesPromotions

Congrats to the winners, @ski_3_the_artist, @chadeedah727, @phlyboymizzy

Thank you to our vendors @PreppedByPalmer, @BigChizzLLC

Thank you to our judges @SlimUniversity, @SouthernMuscleRadio247, @FangaLeeBeatzz

Follow us on all social media platforms @A1LenzProductions @FastMoneyFerrari

Photographer @ForbesVisuals

Ski 3 (1st place winner) takes control of the crowd by closing the show out with his team.

Prepped by Palmer delighted the crowd with a table of tasty treats.

Angie (pictured above) attended the show and it was her birthday! She enjoyed the hosts and crowd singing her Happy Birthday.

Kutt Lyfe returned again for the prize.

Chadeedah gets ready to perform backstage.

New artist DaBron Kain poses for the camera before he hits the stage.

E the Migo hands out juices as he performs his single “I got the Juice”

New artist MBG Onestack moved the crowd with his performance.

A fun game of hip hop trivia during the intermission, the hosts gave out prizes.

Party-goer and sponsor Keysha Hall takes photos of the performers.

Chadeedah (2nd place winner) wow’ed the crowd when he had his co-artist pose an an Uber Eats driver during his performance.

Phlyboy Mizzy (3rd place winner) performing live.

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3 Key Marketing Video Types You Need to Know

There are many ways you can connect with your target customers through video. In fact, when you look at your competitor’s videos, it seems that there are so many variations out there. It seems that there are just too many and, at some point or other, it feels like there's really no one way to connect on an optimal level.

Well, I beg to disagree. The truth is, depending on your niche, one particular video type may be more effective than others. How do you know this? How do you identify this particular video type?

Well, it's as simple as paying attention to your competitor’s videos. That's right. Reverse engineer them. Just look at the videos that they produce. What kind of videos do they show? This should tell you everything you need to know regarding the type of video you should use.

If you are in the same niche as your competitors and you can see that they tend to use a certain type of video, you should use that type of video as well. Now, the secret to this, of course, is to come up with a better version. Look at what they're doing right and copy that, but look at what they're doing wrong and improve on those. That's how it works.

Crucial to this analysis is to figure out the different types of videos first. Here are the three key marketing video types used by almost all industries. Again, you have to reverse engineer your competitors and focus on the type they use the most.

Whiteboard Animations

Whiteboards are essentially just animations of a hand drawing something, and there's a voice-over or there are captions. The big advantage whiteboards bring to the table is that they are cheap to produce because a lot of them are produced by software like VideoScribe. You just feed your text into VideoScribe and select photos, and out comes a nice video.

The downside to whiteboard videos, regardless of whether you use VideoScribe or not, is that they seem formulaic. Eventually, people get tired of them. Eventually, people would want to expect more.

Video Spokesperson

One of the most powerful ways to connect with a viewer is through a video spokesperson. This is especially true if that person is a member of your target audience’s demographic group.

People are always looking for a one-to-one human connection. People pay attention to the speaker’s voice as well as their appearance. These things send off all sorts of non-verbal signals that can make the viewer trust the spokesperson more. This goes beyond the quality of the script that the video spokesperson is reading.

The big downside to spokesperson videos is the cost. It costs money to hire these professional actors. These are professionals. They need to get paid.

This is why people often pay $100 for thirty seconds of spokesperson video. That's actually quite cheap. However, depending on your niche, you might need something more elaborate or you may need a longer video.

Slideshows

If you're looking for a cheap and powerful way to connect with your viewers, slideshows can do it. By simply alternating different pictures with diagrams and texts, slideshows can get your message across loud and clear. They cost very little to make, and you can make tons of them.

The downside to slideshows is that you have to invest a tremendous amount of time, effort and attention to detail to properly optimize them so they actually work for you. It's too easy to blow it with slideshows, seriously, because if you just focus on quantity, you can easily do that. You can crank out tons of slideshows in no time. The problem is this flood of low-quality videos might end up eroding whatever brand equity you have managed to build up.